Revenue Operations & Strategy

We help GTM teams move beyond static dashboards by embedding machine learning and AI into every layer of forecasting. Our models power dynamic revenue forecasts, pipeline coverage analysis, and territory planning -- while enabling advanced use cases like propensity-to-buy scoring, lead and deal prioritization, and real-time risk detection.

We turn your GTM data into a strategic advantage with AI- and ML-powered insights that go beyond basic reporting. From predictive performance modeling and pipeline risk scoring to sales velocity analysis and anomaly detection, we surface what matters -- before it impacts your numbers. Our solutions include Ideal Customer Profile (ICP) modeling, lead attribution analysis, and propensity-to-buy scoring, all tailored to your business. We even deploy Natural Language Generation (NLG) to translate complex metrics into clear, executive-ready narratives.

We turn your CRM from a data graveyard into a growth engine. From cleaning and restructuring legacy fields to architecting scalable automations, we design systems that support your full GTM motion. We integrate Salesforce, HubSpot, and other key platforms with marketing, CS, and finance tools -- ensuring clean data, automated workflows, and actionable reporting. Whether you're rebuilding or scaling fast, we make your CRM work for your team, not the other way around.

We eliminate busywork and bottlenecks by designing smart, scalable automations across your GTM systems. From lead routing and task automation to enrichment, de-duplication, and sentiment tagging via NLP, we streamline operations and boost rep productivity. Whether it’s automating approvals or triggering playbooks based on behavior, we help you operate at scale without adding headcount.

We lead end-to-end GTM system implementations and complex data migrations with precision and minimal disruption. From CRM transitions to integrating acquired teams, we ensure your data is clean, structured, and actionable while aligning people, process, and technology to support your growth.